Utilities and Telecomms
Telecommunications and Utility companies must perform at the highest levels to generate value and deliver a quality experience for their customers. At the same time there is pressure to increase process efficiency to maintain the lowest possible cost to serve.
The challenge of increasing customer loyalty and value in a commodity based environment driven by economies of scale means that many organisations are looking to address all or some of the following:
- A single customer view across multiple data sets as a result of product-led infrastructure or legacy systems
- Improved segmentation to align product and service offerings to customer profitability
- Opportunities to enhance customer loyalty and brand perception in order to reduce churn
- More and better targeted cross-selling opportunities
- Access to cutting-edge campaign and communications technology that can integrate multiple channels
- An integrated one to one communications solution
CDMS brings a wealth of knowledge of managing large scale data projects, providing an accurate view of customer behaviour and delivering large scale communications on a highly personalised basis.
CDMS help large and small clients by delivering a fresh set of solutions to enable effective communication, enabled by our technology, skills and experience.
What we do:
- Data Quality
- Data Matching
- Data Analytics
- Creative and Graphic services - catalogue creation, image asset management
- Integrated Campaign Management across multiple channels
- Multi-channel execution - Direct Mail, e-mail, web and SMS
- Business Critical and Transactional Mail