White Papers
Is now the right time?
The key to successful marketing is getting the right message to the right person at the right time and via the right channel. This white paper explores the benefits of using event triggers to optimise the relevance and timing of your communications.
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Storing and Managing Data for Optimal Customer Understanding
The starting point for Intelligent Communication is an understanding of the individual and the ability to learn from all interactions. The core of this understanding is a single view of the customer. The paper considers why organisations are still choosing to get by and how a Single Customer View can be achieved without getting tied down in complex investment and lengthy implementation programmes.
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Relevance and Response
A study commissioned by CDMS, reveals that senior marketers believe that less than half of UK companies are able to combine different marketing channels to effectively lift response rates. The research, conducted by MarketingUK, canvassed the opinion of marketers from UK top 1000 companies. The study looks at the impact of relationship, relevance and channel combination on response rates to marketing activity.
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Intelligent Communication
People are more responsive to right-time, relevant communications, one-to-one communication is taking place - but is newsworthy rather than the norm. Is large scale communication at an individual level possible without massive technological investment? The paper considers the elements that need to be in place to adopt an Intelligent Communications framework and how a transformation from one-to-many, to one-to-few and ultimately one-to-one could be made in easy steps.